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Hoping for Recovery, Boeing Bosses Look to the Future, Deflect Questions On the 737 MAX Crashes

After almost three years of crisis, with Boeing still facing immense challenges, two top Boeing leaders in exclusive interviews laid out their strategy: hunker down, fix the litany of current problems and rely on a revamp of the company’s engineering culture to restore Boeing’s stained reputation. ( Altro...

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Greg S 3
It's interesting that people inevitably focus on Boeing management, but the problem is so much more fundamental than that. The problem is the ownership! Boeing CEOs and their priorities are chosen by the Board of Directors (BoD), and the slow descent of the company is not an accident or just bad luck. The stellar reputation of the company before the MD merger is a kind of currency or reserve that was built up prior to that. Since then the BoD prioritized cost cutting above everything else, and the result is that this hard-earned reputational currency is slowly being spent down. The company won't be getting better, it will continue to lose out to Airbus over the coming years and shrink until it's gone. To fix Boeing you need better shareholders with real vision to buy out the current clowns. Elon Musk, anyone?
Alan Zelt 3
I read the article three times. Mistake. Made my blood boil. Boeing's slow but inevitable descent started with the acquisition of McDonnel Douglas, and the promotion to CEO of Phil Condit. From that point on, their demise is sealed. Devalued engineers, elevated bean counters, and moved management to Chicago, supposedly be closer to customers and further away from engineers. All the while trying to break the union that made them what they were. Both engineer and mechanics unions.

Remember the slogan that Boeing workers had on their travel cases: "If it's not Boeing, I'm not going." Anyone, can you come up with an up to date slogan? Like, I'm learning French, so I can fly Airbus."
Anyone who is interested in what happened to Boeing should read this article from The Atlantic, "The Long-Forgotten Flight That Sent Boeing Off Course"|
At the time of the McDonnell-Douglas takeover, in which McDonnell executives perversely ended up in charge of the combined entity, it was jokingly said that "McDonnell-Douglas bought Boeing with Boeing’s money," which turned out to be true and not funny.
Excellent Article and it is a symptom of airlines also. Probably a symptom of most major companies now. They used to be run by people that understood the business they were in and now they are run by people that only know business.
Roy Hunte 1
I've seen a recent 'If its Boeing, I ain't going. Just a slight tweak.
Can't read the article since I don't subscribe to the Seattle Times and have run out of free views. Why doesn't the author of this contribution take this into account.
The comments are interesting and sadly a rehash of many years of observation.
Alan Zelt 1
Yes, some rehash. Yet the point is that the Board does not listen, and return Boeing to an engineer driven company.


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